Folding display card



April 3, 1928.

H. ZIEMMERMAN FOLDING DISPLAY GARD April 3, 1928. 1,664,585

H. ZIEMMERMAN FOLDING DISPLAY CARD Filed May-4:.` 1925 Y. 2 Sheets-Sheet v2 UNH Patented Apr. 3, 1928.

UNITED STATES'` HENRY ZIEMMEBMAN, F CHICAGO, ILLINOIS, ASSIGNOR TO CHICAGO CARDBOARIDI y PATENT OFFICE..

COMPANY, OF CHICAGO, ILLINOIS, A CORPORATION OF ILLINOIS.

FOLDING DISPLAY CARD.

Application mea may 4, laat. serial No. 22,737.

This invention relates to a folding stand in which the support or easel is attached to the folding parts of the display card in such a way that the easel is also opened to supporting position when the card is unfolded. Among the objects of the invention are: to provide a display card which may be folded to occupy less space; to provide a folding easel which may be attached rigidly to the l@ folding card; to provide an easel which does not have separate parts which are hooked together insupporting position; to provide a strong easel support which will strengthen the display card and is at the same time simple and easy to operate; and in general, to provide the construction herein shown and described.

In the accompanying drawings, Figs. l and 2 are side and rear elevations respec- 2@ tively of a display card with an inside folding easel constructed in accordance with theprinciples of this invention; Fig. 3 is a section taken on the line 3-3 of Fig. 5; Fig. 4 is a section taken on the line 4-4 of Fig. 2; 25 and Fig. 5 i-s a perspective showing the folded appearance of the device; Figs. 6 and 7 are side and rear elevations of a' construction embodying this invention in which the easel fis folded on the outside of the display card; 3o Fig. 8 is a section taken on the line 8-8 of Fig. 10; F ig. 9 is a' detail section taken on the line 9-9 of Fig. 7; and Eig. 10 is a perspective of this form of the invention in folded position. l

Advertising display cards of larger size have been objectionable for the reason that it is inconvenient to handle and ship them if they are folded, they are liable to crack or` break, and it has been diiiicult to satisfactorily support vthem in their display position.l If the pieces of a large display card are made-separate, it is difficult to secure them accurately together and it is still more diiiicult to secure and retain the parts together with a stand or, easel which must be separately secured to the parts of the display card.

The present invention overcomes all of these diculties by providing a display card which may be folded, and any easel which has portions that are secured to the folding parts of the card and is itself made of a unitary folding piece which permits the folding of the card ,without vbreaking or disconnecting the easel portions.

In carrying out this invention, as shown by Figs. 1 to 5, a display card 1 is creased or folded into two or more parts by having the face or front partially cut through at 2 to form a folding line and hinged about which the card may be folded upon itself. A picture, advertisement or the like carried by the card will likewise be cut through at the.

fold line 2 so that when the card is extended orv unfolded the surface will appear substantially continuous and the fold or cut line is practically invisible or unnoticeable.

An easel for this card comprises a piece of cardboard or the like having lateral Wings 3 which may be bent at right angles to the central or body rportion and having transverse fold lines 4 and 5 by means of which the main or body portion of the easel is divided into a top portion 6 extending from the fold line 4 to the upper end of the easel which is secured by glue or otherwise to the back of the upper portion of the card 1; into a lower portion 7 extending from the fold line 5 to the bottom of the easel which is glued or otherwise secured to the bottom portion of the card 1; and an intermediate portion 8 between the fold lines 4 and 5 which is not secured to either of the card sections. T he fold lines 4 and 5 are spaced equally from the main fold line 2 of the card itself and an opposite fold line 9 coincides with the card fold line 2, which permits the intermediate portion of the easel between the fold lines 4 and 5 to doubleover back- Wardly upon itself,when the card 1 is folded rearwardly, as shown more clearly in Fig. 3.

Intermediate the upper and lower ends of the wings 3, as attached to the lower card portion are locking Wings 10, cut out of the body of the easel and each having a notch 11 to engage one of the wings 3 for 'holding it in distended position, the locking wing being so shaped as to provide a notch 12 for enxrgagement -with the vnotch of the locking wing 10.

In operating this display card from the folded position shown in Fig. 5, the card is simply opened up whereupon the wings 3 will be in position indicated bythe broken koutline 3 in Fig. 2. The wings 3 are bent upwardly at right angles and are locked in place by the locking wings 10 which are folded outwardly at right angles to thel wardly, the easel breaking rearwardly on the fold line 9, and the fold lines 4 and 5 so that this portion of the easel folds compactly upon itself as shown more clearly in Fig. 3. v In the form `of construction shown by Figs. 6 to 10, a display card 12 has its fold line 13 cut at the rear of ythe card so that i the face thereof is unbroken. An easel has upper and lower portions 14 and 15 which are attached to corresponding portions of the card 12 and an intermediate portion folded upon itself by means of fold lines 16 and 17 and with a central cut out 18 adjacent the fold lines 16 and 17. 4

The lateral free edges 19 of the easel are foldable rearwardly including the central fold produced by the fold lines 16 and 17, as shown more clearly in Figs. 6 and 7 In order to hold the supporting wings 19 in extended position, a locking wing 20 is out out of the body of the easel between and extending beyond the hinge lines of these wings 19 with notches 21 therein to engage the wings 19 and hold them in extended position.

With this form it is seen that the overlapping portion in the supporting wings 19 produced by the fold lines 16 and 18 extends beyond the edge of the display card when it is folded, as shown more clearly by Figs. 8 and 10. Inboth forms of the invention the display card folds upon itself butl` in one case the easel is folded on the outside and in the other on the inside of the display card. Each separate form has itsdisadvantages and they both have the advantage of producing a display card which can be folded compactly for shipping and handling without breaking or disconnecting the display card itself. Furthermore, the easel being rigidly connected to the parts of the card renders it unnecessary to connect or disconnect the easel in extending and folding the` card and thus making it unnecessary to fit together or interconnect any of the parts.

I claim:

1. The combination of a folding ldisplay card and an easel therefor including a section fioldable doubly upon itself when in supporting position to compensate for and to permit the forward folding and unfolding of the card. v

2. A folding display card having upper and lower parts and an easel therefor comprising portions attached to the parts of the card and with an intermediate section foldable upon itself with a double fold when in supporting position to permit forward folding and unfolding of the card.

3. A combination with a folding display card and an easel therefor having supporting wings, each wing having a section foldable upon itself to form an intermediate overlapping fold in the easel when itis in supporting position to permit folding of the card forwardly.

4. The combination with a folding display card, of an easel therefor comprising supporting wings each having a portion foldable upon itself in its supporting position to form a. reverse fold and to permit the forward folding of the card and the outward overlapping of the easel, and locking means for holding the wings in card supporting position.

5. The combination with a folding display card having portions hinged together for folding over forwardly and an easel therefor comprising portions attached separately to the folding parts of the card with an intermediate connecting portion unsecured to the card and having a reverse double overlapping fold to extend over and beyond the card when folded.

6. In combination, a display card having folding parts hinged together and an easel therefor comprising a single piece of material with spaced parts thereof fixedly secured to the parts of the card and with an intermediate part unsecured to the card and having an overlapping fold `upon itself when in supporting position to compensate for the double thickness of the card and to permit t-hedforward folding and unfolding of the car 7. The combination of a display card having parts hinged together for folding forwardly upon themselves, and an easel therefor constructed of a single piece of material and separately connected to the adjacent hinged parts of the card with an intermediate part having transverse fold lines between which the easel is unconnected with the card and has a double overlapping fold when in its supporting position to permit the forward folding` of the card without disconnection therefrom..

8. The combination with a display card having adjacent hinged parts for folding face to face and an easel therefor comprising sections each connected to one of the fold- -able portions of the card and with an intermediate portion having transverse fold lines to form a double overlapping fold in its supporting position to compensate for thev ldouble thickness of the card, and unconnected with the card,'one fold line being in line with the hinging fold line of the card.

l HENRY ZIEMMERMAN. 

